Google Business Profile Optimization for Accountants
Digital marketing is essential to the success of your business.
In this blog post, we'll discuss Google business profiles and how they can help accounting firms reach more people online.
A Google business profile is a free listing on Google that allows businesses to provide information about their company, such as hours of operation, services offered, and contact information.
Having a Google business profile is important because it helps potential clients find your firm when they are searching for accounting-related services online.
In this blog post, we will outline the steps necessary to create and optimize your accounting firm’s Google business profile.
What is a Google Business Profile?
Google Business Profiles, also known as GMB, or Google My Business, are online listings that provide information about businesses and act as one of the biggest drivers of local SEO success.
When you Google a business, you may see its Google Business Profile appear as a knowledge panel on the right-hand side of the search results.
This listing includes important information such as the business name, address, hours of operation, phone number, website, and reviews.
Google Business Profiles are important for accountants because they allow clients to find your business when they are searching for accounting-related services online.
Creating a Google Business Profile for Your Accounting Firm
Creating a Google Business Profile is easy.
First, you'll need to log into your company Google account. If you don't have a Google account for your accounting firm, you can create one.
Once you're logged in, go to Google Business Profiles and click "Start Now."
Enter your business name and address. If your firm has multiple locations, you'll need to create a separate listing for each one.
Verify Your Listing
Google will ask you to verify your listing. This means verifying that you own the business and that it's actually at the address you wrote.
This is usually done through a postcard that Google will send to your business address. Once you receive the postcard, enter the code on the card into Google to verify your listing.
Once your accounting firm's Google Business Profile is verified, it's time to optimize it!
Optimizing Your Accounting Firm Business Profile
Step 1 - Enter Accurate Information
The first step to optimizing your Google Business Profile is to make sure that all of the information listed is accurate.
This includes your business name, address, hours of operation, phone number, and website.
If any of this information is incorrect, it could lead potential clients to call the wrong number or visit the wrong address!
Step 2 - Add Photos and Videos
One of the best ways to optimize your Google Business Profile is to add photos and videos. People are more likely to call or visit an accounting firm that has photos and videos on their Google Business Profile.
Some ideas include pictures of your team and office. You can select one image as your business logo and one as a header for your profile.
You could also create a video tour of your firm or a video explaining your services.
Step 3 - Write a Compelling Business Description
The next step is to write a compelling description of your accounting firm. This is your chance to tell the world why they should choose your business!
Include information about your experience and services.
Make sure to use keywords that people might search for when looking for an accountant, such as "affordable accounting services," "tax help," or "accountants"
Step 4 - Create a Google Website
Did you know that you can create a free website for your accounting firm using Google Business?
Creating a Google website is a great way to optimize your Google Business Profile and give people more information about your business.
To create a Google website, log into your Google account and go to Google My Business.
Click on "Website" and then "Create Website."
Enter the information for your website, such as the website name, address, phone number, and description. Then, choose a template and start creating your pages!
Some pages you might want to include are an "About Us" page, a page explaining your services, and a page with contact information.
You can also add photos and videos to your Google business site. Keep in mind that this site will be what clients see when they click on 'Website' on your Google Business profile.
If you already have a website, you can still link it to your Google Business Profile.
To do this, log into your Google account and go to Google My Business. Click on "Info" and then "Edit."
Scroll down to the "Website" section and enter your website URL. Google will then verify that you own the website.
Once your website is verified, it will be linked to your Google Business Profile!
Conclusion: Accounting Firm GMB Optimization
A Google Business Profile is a great way to promote your services and reach new clients.
By following the steps above, you can optimize your Google Business Profile and make sure that new leads can find all the information they need about your business.
Keep in mind that these are only the basic steps to optimizing your Google business profile.
There are many other steps you can take to improve your profile, such as adding customer reviews or creating Google Posts.
Optimizing your Google Business profile is an ongoing process. You'll need to regularly update your information and add new photos and videos to keep your profile current.
If you need a hand optimizing your Google Business Profile, Revenue Scout can help you.
We specialize in digital marketing for accounting firms. We can help you create and optimize your Google Business Profile, as well as your website, social media accounts, and Google Ads.
To learn more about our services, contact us today!