How Google Ads Can Boost Your Accounting Business
Paid search (PPC) is a marketing strategy that can provide immediate results for your accounting firm. The statistics show that close to 90% of people use search engines to find a local business. Using Google Adwords means that your accounting firm can be found on the top spot of Google’s results. Discuss the opportunities with one of our Adwords experts. We’ll explain how you can get more leads for your accounting firm and what are the next possible steps.
This Is How Our PPC Strategy Works
Keyword research is the anchor of your PPC campaign. We’ll determine the negative and positive keywords that need to be used for maximum results. Our in-depth knowledge of the accounting industry and market-leading tools allow us to conduct fruitful research.
Digital campaigns require precise targeting. This ensures the best return potential for your advertising dollars. We’ll use our industry knowledge and interviews with you to establish a highly-targeted PPC campaign. All of your accounting firm’s Google Adwords ads will reach the right people.
Creating the ads is an important step indeed, but it’s just the beginning. A/B testing enables us to get the most out of your campaign. The process entails constant testing and comparison to see which ad copy performs the best. We’ll tweak the ad copy according to the results so that you can enjoy improved ROI.
When someone clicks on your ad on Google, they will be taken to a custom landing page. These pages are designed to maximize the conversion of visitors into hot leads for your accounting firm. The landing page is continuously A/B tested to find the design and copy that converts the most visitors into potential customers.
We want to ensure the best conversion rate for your PPC campaign. One of the approaches is the use of remarketing. Retargeted visitors are 70% more likely to convert into paying customers. When your remarketing audience is large enough, we’ll launch additional ads to catch the promising leads.
Conversion tracking means that we’ll show how digital metrics directly relate to the financial growth of your accounting firm. The monthly reports showcase the most important developments in this area. For instance, we’ll track contact form submissions, click-to-call actions, subscriptions, and anything else relevant to the performance of your PPC campaign.
How We Deliver Our Work
Keyword research is the basis for a results-driven Google Adwords campaign. We have a team of experts who will identify the proper keywords for your PPC marketing plan. Your campaign will be equipped with the necessary list of positive and negative keywords. Both types are needed for top results.
Stellar Landing Page Design
Every PPC campaign comes with a unique landing page that is designed to match your accounting firm. The design elements and copy will reflect your unique selling points and the targeted market. The work on the landing page is only carried out after we have learned in-depth about your company.
After we have finished our comprehensive keyword research efforts and designed the landing page, it’s time to launch your campaign. The chosen copy mirrors the wants and needs of your audience. The campaign setup includes location targeting, bidding strategies, and a list of positive and negative keywords.
Thorough A/B Testing
Data analysis lies at the heart of an efficient PPC campaign. Your ads are going to have numerous versions. We’ll run these ad variants against each other to see which ones are the top performers. Your high-performing ads will teach us what works the best in your specific market.
As more time passes, we’ll get a clear picture which ads and targeting measures are bringing in the most leads for your company. Your campaign will get more cost-efficient as we move forward. That’s because we harness the full power of data collection and analysis.
FAQ about PPC Campaigns for Accounting Firms
PPC is different from SEO services in terms of noticing the first results. You are likely to see instant results. But it’s recommended that you wait for at least 3 months to see the full potential of an optimized PPC campaign. This time frame allows us to see which ads and approaches perform the best.
You won’t have to sign a long-term contract. Whenever you feel that our services aren’t providing enough value, you can freely cancel your plan. However, we recommend waiting for three months in order to see the real potential of a Google Adwords campaign.
The PPC campaign management service monthly fee starts at $350. This price includes all the necessary keyword research, analyses, and optimizations to reach peak potential of the PPC approach.
You’ll get monthly reports that show the health and progress of your Google Adwords campaign. We are going to track and analyze all the important metrics by using Google Analytics platform. You will get an overview of the received contacts, cost per lead, and other key indicators.
Running an efficient Google Adwords campaign has a long learning curve. The time and money spent on learning both the essentials and advanced analytics is rarely worth it. You’ll benefit from our team of professionals who know the industry, learn more about your accounting firm, and aim to deliver top value to you in terms of finding new customers.