Accounting Firm SEO
Increase visibility and get more business for your accounting firm with search engine optimization
Getting noticed online is important for any business, especially an accounting firm. And in order to be noticed online, you need to optimize your accounting website for search engines. If you own an accounting firm, you should consider SEO as an opportunity to grow your company in the long term.
We’ll focus on getting your accounting firm in front of people when they are searching for solutions in times of need. The goal here is simple: gaining a prominent position in as many Google searches as possible. That aim leads to more customers and the positioning of your accounting firm as an authority.
Get in touch with us today to learn why we excel in accounting SEO strategies.
How does your accounting firm exactly benefit from SEO?
An efficient SEO strategy is linked to making your site’s user experience better. You want your visitors to quickly find things they care about. Improved navigation and clear structure ensure more frequent interactions and bookings.
In the long-term, SEO is a cost-efficient solution of outstanding proportions. As opposed to paid ads, you don’t have to constantly put in money. You’ll enjoy a steady influx of new customers with a one-time full SEO setup and affordable ongoing maintenance.
More traffic means more potential customers. Many search engine users skip paid ads. They head straight to the organic results. SEO focuses on that part of the search results by increasing the organic traffic reaching your site.
If you would like to sell your accounting firm one day, a website that actively attracts new customers is an important asset in a digitalized world. The value of your accounting firm is higher when your site has a solid SEO strategy.
People are not going to click on your site every time you show up on search engines. But impressions matter too. When you rank highly on search engines, people are going to be more aware of your brand. This constant exposure grows trust and pushes people closer to booking.
SEO connects people who have a problem with individuals or companies that provide a solution. When your result shows up on top as a potential answer to peoples’ needs, you’ll be positioned as an industry-leading expert.
How We Deliver Our Work
First Step
Researching Keywords & Analyzing
Keyword research forms the basis of SEO success. All the other methods won’t match up to the power of finding the right phrases. The use of long-tail keywords is essential. Close to ¾ of all web searches are done with long-tail keywords. Your accounting site needs to be optimized for those longer phrases.
Second Step
Optimizing the Site
Google has published Webmaster Guidelines. This manual explains the best practices for making your site search engine friendly. We’ll do a complete audit of your site. Then we’ll fix everything that isn’t in compliance with the current technical SEO standards.
Third Step
Evaluating the Site Quality
We know how Google evaluates your site’s content. We’ll use the same principles to see whether the content on your accounting website matches up to the expectation. Any detected issues will be promptly fixed. You’ll have fully optimized content on your company’s website afterward.
Fourth Step
Creating Top-Grade Content
Content creation is a crucial aspect of SEO campaign success. Based on our keyword research finds, we’ll write high-quality content that drives Google traffic to your website. Having that content on your page is another step towards becoming a lead magnet and authority site in your industry.
Fifth Step
Building Backlinks
Backlink building is an integral part of any SEO strategy. We’ll reach out to relevant websites in the accounting industry. The provided backlinks form an important indicator for Google. These links morph into a cluster of references that show your accounting firm gets recognized by other players in the field.
Sixth Step
Providing Reports & Further Analysis
You’ll receive comprehensive reports every month regarding your SEO progress. We’ll cover SERP visibility, organic traffic metrics, keyword rankings, and a full list of conducted work. Our SEO campaigns are always fully transparent. As an accounting firm owner, you’ll have a detailed overview of what we are doing.
FAQ about SEO Campaigns for Accounting Firms
You won’t be locked into a long-term contract as our SEO campaign services are delivered on a monthly basis. However, SEO does not deliver immediate results. It’s a long-term strategy. The SEO approach works best for accounting firms that want to focus on the long-term growth of their companies.
The exact cost of the SEO campaign depends on the unique market you are in. Significant fluctuations exist between states and cities. For instance, getting a San Francisco site ranked means more work compared to Hagerstown, Maryland. Please get in touch with us to receive a precise quote.
Never. All of our strategies and techniques comply with Google’s guidelines. We play fair and won’t trade short-term gains for long-term losses.
We are going to use Google Search Console and Analytics to track the developments on your site. You’ll receive a detailed report covering SERP visibility, traffic stats, keyword ranking, and finalized work. Whenever you have any questions, you can just ask our team and we’ll explain any part of the SEO campaign.
We focus specifically on the needs and unique circumstances of companies in the accounting industry. Our team has gathered important findings from working with other accounting firms on their SEO campaigns. We know what works and what doesn’t for accounting SEO. Since we focus on your industry, our team knows how everything works on your side. This knowledge and experience allow us to better serve you and bring top results in the SEO campaigns.